I led Deutsche Bank’s design across every touchpoint, web, email, in-app, presentations, asset libraries and reports, for one of the world’s major financial institutions.
When I took it on, each environment spoke a slightly different language. For a bank, that inconsistency isn’t just an aesthetic problem: it erodes trust. And corporate design often prioritizes structure over understanding, the challenge was to make the system not just functional, but human, clear, and memorable.
