I directed design for Acciona Mobility, the electric mobility arm of Acciona, transforming a corporate brand into one people actually connect with.
I owned the visual direction across every touchpoint: social, in-app, email, out-of-home. One voice, from awareness to conversion, from billboard to push notification.
I created their digital design systems from the ground up, built so their in-house team could scale them independently.
And I made the creative accountable: implementing A/B testing across always-on campaigns in two markets, optimizing every piece against real conversion data, moving users from petrol to EV, from first download to habitual use.
