For Origen-es, a km 0 restaurant in Spain, I concepted and designed an identity system built from the ground up. Literally.
Every material in the branding was sourced from Valladolid, the same land that feeds the kitchen: plants, flowers, fruit, soil. I designed stamps made from the produce itself, turning each application into something seasonal and unrepeatable, no two pieces alike, because no two harvests are.
Proximity became presence. The result a KM 0 Branding, a living identity that regenerates with the land it comes from.
