Each country had its own visual language, its own pace, its own interpretation of the brand. The challenge: build a system that unified them all without silencing any of them.

Working directly with the CEO and the President of Latin America, I led global creative direction — from brand strategy and identity systems to campaign design and cross-cultural creative leadership.

· 8 countries · 3 continents
· 50+ global templates built 3–5 international campaigns per year
· Campaigns that contributed to 566,000+ petition signatures globally
· 100+ team members across markets
· Creative work featured in CBS · FOX · BuzzFeed · Reuters · The Guardian

A brand that had to speak in 8 languages without losing its voice in any of them.