For Amnesty International, we turned a healthcare crisis into something you could experience: an endless loop.

Spain’s public healthcare system wasn’t moving forward—it was repeating itself.
So we translated that reality into format: videos, animations, and social content designed to loop endlessly.

What you saw was what was happening.

The loop stopped on screen.
In hospitals, it didn’t.

+600K video views on YouTube
62.5M GIF views on Giphy