A restaurant where the identity is not inspired by nature, it is made of it.

For Origen-es, a km 0 restaurant in Spain, we built an identity system from the ground up, literally. Every material used in the branding was sourced from the same land that feeds the kitchen: plants, flowers, fruit, soil. Stamps were made from the produce itself. The workers left their own marks, hands, tools, traces of labor made visible.

The further a product traveled from the source, the less ink it carried. Distance became opacity. Proximity became presence. The result is a living identity: seasonal, unrepeatable, and honest in a way no printer can fake.