Acciona Mobility needed to shift from a corporate voice to a social presence that could connect with younger audiences.

The challenge was to move away from a rigid visual language and build something more dynamic, approachable, and relevant for Millennials and Gen Z, without losing brand coherence.

We redesigned the visual system for social media, introducing a more flexible, expressive identity that could adapt to different formats and moments. The result was a brand that felt closer, more human, and built for how people actually engage online.