Spain's public healthcare system wasn't moving forward - it was repeating itself. For Amnesty International, we turned that crisis into something you could experience: an endless loop.
I art directed the campaign, translating the concept into format: videos, animations and social content designed to loop endlessly, briefing and directing illustrator Maf Rodríguez to build a visual world that could repeat without exhausting itself. What you saw was what was happening.
The loop stopped on screen.
In hospitals, it didn't.
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