Acciona needed a global holiday piece as distinctive as their brand promise: Business as Unusual. The concept: the Red Thread - an ancient legend about invisible connections between people destined to shape a shared future.
I art directed the piece end to end. Scenes were hand-embroidered and stitched directly onto photography, then animated frame by frame. Over 70 hours of embroidery. More than 100,000 stitches. The craft wasn't decoration, it was the idea.
🥉 Bronze - Laus Awards 2022 · Animation, Motion, VFX & 3D
